I’m interested in watching how luxury brands attract new customers and ‘open the curtain’ to their brand identity. One such example is exhibitions that are open to a wide audience and where the brand can introduce visitors to its history and establish an emotional connection with the client in the future.
For example, you can have a sneak peek to the world of Louis Vuitton at the LV Dream exhibition. This season, the luxury French brand presents its travel products around the objects made in the Brazilian interior design studio Estudio Campana. After passing through the exhibition halls, on the second floor there is a cafe, a corner with branded chocolate candies and a small shop with iconic Louis Vuitton items. There you will find books, glasses, small bags, scarves and various accessories for the home.
Tickets are free upon prior registration on the website.
LV Dream
26, quai de la Mégisserie,
75001 Paris
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